Event Planning: Get that Audience!

No event would be successful without effective marketing. If your audience has not gotten the "invitation" then they won't know the "Who, What, When, Where, and Why" of your event. But event marketing is not just as simple as slapping a few mediocre posters on your local telephone poles. You must dive deeper into what it … Continue reading Event Planning: Get that Audience!

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Planning an event? Consider your sources!

Crowd Events = Crowd Satisfaction? When discovering that little research has been done to measure "the user experience",  Victoria L. Kendrick , Roger A. Haslam and Patrick E. Waterson conducted a case study titled "Planning crowd events to achieve high participant satisfaction". This study "examined the organization, coordination, and security within crowd events of various … Continue reading Planning an event? Consider your sources!